| 000 | 03278nam a22005535i 4500 | ||
|---|---|---|---|
| 001 | 978-3-030-67338-3 | ||
| 003 | DE-He213 | ||
| 005 | 20240507152730.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 210325s2021 sz | s |||| 0|eng d | ||
| 020 |
_a9783030673383 _9978-3-030-67338-3 |
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| 024 | 7 |
_a10.1007/978-3-030-67338-3 _2doi |
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| 050 | 4 | _aHF5415.5-5415.53 | |
| 072 | 7 |
_aKJSU _2bicssc |
|
| 072 | 7 |
_aBUS018000 _2bisacsh |
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| 072 | 7 |
_aKJSU _2thema |
|
| 082 | 0 | 4 |
_a658.812 _223 |
| 100 | 1 |
_aDeszczyński, Bartosz. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 245 | 1 | 0 |
_aFirm Competitive Advantage Through Relationship Management _h[electronic resource] : _bA Theory for Successful Sustainable Growth / _cby Bartosz Deszczyński. |
| 250 | _a1st ed. 2021. | ||
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Palgrave Macmillan, _c2021. |
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| 300 |
_aXXI, 279 p. 24 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _a1: Research on the competitive advantage of the firm -- 2: Theoretical foundations of the relationship management mid-range theory -- 3: Relationship management maturity -- 4: Validating the relationship management maturity concept -- 5: Developing the upper relationship management mid-range theory. | |
| 506 | 0 | _aOpen Access | |
| 520 | _aRelationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 650 | 0 | _aManagement. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aLeadership. | |
| 650 | 0 | _aProject management. | |
| 650 | 1 | 4 | _aCustomer Relationship Management. |
| 650 | 2 | 4 | _aManagement. |
| 650 | 2 | 4 | _aBusiness Strategy and Leadership. |
| 650 | 2 | 4 | _aProject Management. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030673376 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030673390 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-030-67338-3 |
| 912 | _aZDB-2-BUM | ||
| 912 | _aZDB-2-SXBM | ||
| 912 | _aZDB-2-SOB | ||
| 999 |
_c37298 _d37298 |
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