| 000 | 02760namaa2200517uu 4500 | ||
|---|---|---|---|
| 001 | oapen88444 | ||
| 003 | oapen | ||
| 005 | 20240507100421.0 | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 240314s2024 xx |||||o ||| 0|eng d | ||
| 020 | _a9781032690520 | ||
| 020 | _a9781032690537 | ||
| 020 | _a9781032690544 | ||
| 020 | _a9781032690544 | ||
| 024 | 7 |
_a10.4324/9781032690544 _2doi |
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| 040 |
_aoapen _coapen |
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| 041 | 0 | _aeng | |
| 042 | _adc | ||
| 072 | 7 |
_aKCK _2bicssc |
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| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aKNP _2bicssc |
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| 100 | 1 |
_aKrowicki, Piotr _4auth |
|
| 245 | 1 | 0 |
_aShopping Centre Marketing _bValue Creation and Customer Engagement |
| 260 |
_bTaylor & Francis _c2024 |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aRoutledge Research in the Retail Industry | |
| 506 | 0 |
_aFree-to-read _fUnrestricted online access _2star |
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| 520 | _aThere are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners. | ||
| 540 |
_aAll rights reserved _uhttp://oapen.org/content/about-rights |
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| 546 | _aEnglish | ||
| 650 | 7 |
_aBehavioural economics _2bicssc |
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| 650 | 7 |
_aBusiness and Management _2bicssc |
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| 650 | 7 |
_aMarket research _2bicssc |
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| 650 | 7 |
_aRetail and wholesale industries _2bicssc |
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| 650 | 7 |
_aSales and marketing _2bicssc |
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| 653 | _acustomer engagement,value creation,customer perceived value,customer value proposition,retail marketing | ||
| 700 | 1 |
_aMaciejewski, Grzegorz _4auth |
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| 793 | 0 | _aOAPEN Library. | |
| 856 | 4 | 0 |
_uhttps://library.oapen.org/handle/20.500.12657/88444 _70 _zFree-to-read: OAPEN Library: description of the publication |
| 999 |
_c37160 _d37160 |
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