000 04392namaa2200445uu 4500
001 oapen52062
003 oapen
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006 m o d
007 cr|mn|---annan
008 211217s2022 xx |||||o ||| 0|eng d
020 _a9780367629496
020 _a9780367629502
020 _a9781003111559
020 _a9781003111559
024 7 _a10.4324/9781003111559
_2doi
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aKJ
_2bicssc
100 1 _aMinowa, Yuko
_4edt
245 1 0 _aConsumer Culture Theory in Asia
_bHistory and Contemporary Issues
260 _bTaylor & Francis
_c2022
300 _a1 online resource (294 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge Frontiers in the Development of International Business, Management and Marketing
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aCollaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-produced social robots. Robot producers and marketers reason that such robot companions can provide comfort, healing (iyashi), and intimacy in light of attenuating social bonds and increased socioeconomic stress characteristic of Japanese society since the collapse of the country's bubble economy in the early 1990s. While many of these robots with so-called "artificial emotional intelligence" are equipped with rudimentary capacities to "read" predefined human emotion through such mechanisms as facial expression recognition, a new category of companion robots are more experimental. These robots do not interpret human emotion through affect-sensing software but rather invite human-robot interaction through affectively pleasing forms of haptic feedback. These new robots are called haptic creatures: robot companions designed to deliver a sense of comforting presence through a combination of animated movements and healing touch. Integrating historical analysis with ethnographic interviews with new users of these robots, and focusing in particular on the cat-like cushion robot Qoobo, this chapter argues that while companion robots are designed in part to understand specific human emotions, haptic creatures are created as experimental devices that can generate new and unexpected pleasures of affective care unique to human-robot relationships. It suggests that this distinction is critical for understanding and evaluating how corporations seek to use human-robot affect as a means to deliver care to consumers while also researching and building new markets for profit maximization.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aBusiness and Management
_2bicssc
653 _aAkshaya, Alison, Amy, and, Asia, Autonomy, B, Bangkok, Belk, Buddhist, Century, Chains, Changing, Chieh, Children's, China, China's, Christina, Cold, Commodity, Community, Cong, Consumer, Consumerism, Consumption, Contemporary, Contents, contributors, Credit, Culture, Death, Devi, Dystopia, Early, Education, Elizabeth, Elsewhere, Empowerment, Eric, Fashion, Food, French, from, Gift, giving, Governance, Guojun, Hackley, Hanoi, He, History, Hsein, Hulme, Humiliation, Hung, I, Identity, II, III, illustrations, in, India, Introduction, Investing, is, Issues, IV, Japan, Jenny, Jia, Juliana, Kazuo, Kinship, Lam, Lee, Li, Lin, List, Liu, Lok, Long, Magnum, Making, Male, Man, March, Mattjis, Memorial, Meng, Michelle, Minowa, Modern, Mother's, National, Neoliberalism, of, on, Pheonix, Ping, Practice, Practices, Precarity, Predicting, Privacy, Projects, Provision, Publishing, Ricks, Rinkinen, Rituals, Rohit, Role, Rungpaka, Russell, Sarah, Sawyer, SECTION, Shove, Smits, Social, Solitary, Study, sun, Sustainability, System, Systems, Thai, Thanatopolitics, The, Theory, Theravāda, Usui, Utopia, Varman, Viayalakshmi, Vijay, W, Wing, Work, Xin, Yang, Yuko, Zhao
700 1 _aBelk, Russell
_4edt
700 1 _aBelk, Russell
_4oth
700 1 _aMinowa, Yuko
_4oth
793 0 _aOAPEN Library.
856 4 0 _uhttps://library.oapen.org/handle/20.500.12657/52062
_70
_zFree-to-read: OAPEN Library: description of the publication
999 _c36672
_d36672