000 03410namaa2200481uu 4500
001 oapen53772
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008 220406s2021 xx |||||o ||| 0|eng d
020 _a9780367700423
020 _a9780367700447
020 _a9781003144359
020 _a9781003144359
024 7 _a10.4324/9781003144359
_2doi
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aKC
_2bicssc
072 7 _aKCF
_2bicssc
072 7 _aKJS
_2bicssc
072 7 _aKNTX
_2bicssc
100 1 _aŚledziewska, Katarzyna
_4auth
245 1 0 _aThe Economics of Digital Transformation
_bThe Disruption of Markets, Production, Consumption, and Work
260 _bTaylor & Francis
_c2021
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aThe unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aEconomics
_2bicssc
650 7 _aInformation technology industries
_2bicssc
650 7 _aLabour / income economics
_2bicssc
650 7 _aSales and marketing
_2bicssc
653 _aAI; artificial intelligence; Big Tech; Covid-19; cross-border data flows; datafication; data-first approach; digital business models; digital economy; digital processes; digital transformation; fourth technological revolution; markets of goods and services; network economy; platform economy; tehnological disruption
700 1 _aWłoch, Renata
_4auth
793 0 _aOAPEN Library.
856 4 0 _uhttps://library.oapen.org/handle/20.500.12657/53772
_70
_zFree-to-read: OAPEN Library: description of the publication
999 _c36666
_d36666