000 | 04293cam a2200409 i 4500 | ||
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001 | 18149073 | ||
003 | UNISSA | ||
005 | 20240527141846.0 | ||
008 | 140512s2014 maua b 001 0 eng | ||
010 | _a 2014013859 | ||
020 | _a9781625272478 (hardback) | ||
040 |
_aDLC _beng _cUNISSA _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD30.2 _bW47 |
082 | 0 | 0 |
_a658.4/038 _223 |
084 |
_aBUS041000 _aBUS063000 _2bisacsh |
||
100 | 1 |
_aWesterman, George, _d1963- _eauthor |
|
245 | 1 | 0 |
_aLeading digital : _bturning technology into business transformation / _cGeorge Westerman, Didier Bonnet, Andrew McAfee. |
264 | 1 |
_aBoston, Massachusettes : _bHarvard Business Review Press, _c2014. |
|
300 |
_avi, 292 pages : _billustrations ; _c25 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index | ||
520 |
_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- _cProvided by publisher. |
||
520 |
_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "-- _cProvided by publisher. |
||
650 | 0 |
_aInformation technology _xManagement. |
|
650 | 0 | _aStrategic planning. | |
650 | 0 | _aOrganizational change. | |
650 | 7 |
_aBUSINESS & ECONOMICS / Management. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh |
|
700 | 1 |
_aBonnet, Didier. _eauthor |
|
700 | 1 |
_aMcAfee, Andrew. _eauthor |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cH-HX |
||
999 |
_c35841 _d35841 |