| 000 | 02903cam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 22933873 | ||
| 003 | UNISSA | ||
| 005 | 20240527092657.0 | ||
| 008 | 230119s2023 nyu b 001 0 eng | ||
| 010 | _a 2023002471 | ||
| 020 | _a9781032127699 (paperback) | ||
| 040 |
_aDLC _beng _erda _cDLC _dUNISSA |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD53 _bG65 |
| 100 | 1 |
_aGoller, Ina, _eauthor |
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| 245 | 1 | 0 |
_aCreativity for innovation management : _btools and techniques for creative thinking in practice / _cIna Goller and John Bessant. |
| 250 | _aSecond Edition | ||
| 263 | _a2308 | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2024 |
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| 264 | 4 | _c©2024 | |
| 300 |
_aix, 271 pages : _billustrations ; _c25 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aRevised edition of the authors' Creativity for innovation management, 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching"-- _cProvided by publisher. |
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| 650 | 0 | _aCreative ability in business. | |
| 650 | 0 |
_aManagement _xTechnological innovations. |
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| 700 | 1 |
_aBessant, J. R., _eauthor |
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| 776 | 0 | 8 |
_iOnline version: _aGoller, Ina. _tCreativity for innovation management _b2. _dNew York, NY : Routledge, 2023 _z9781003226178 _w(DLC) 2023002472 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cH-HX |
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| 999 |
_c35839 _d35839 |
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