000 | 00958nam a2200301 i 4500 | ||
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003 | UNISSA | ||
005 | 20231104095612.0 | ||
008 | 231012b |||||||| |||| 00| 0 eng d | ||
020 | _a9781133588399 (paperback) | ||
020 | _a1133588395 (paperback) | ||
040 |
_aUNISSA _beng _cUNISSA _erda |
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050 |
_aHF1416 _bC953 |
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100 |
_aMichael Czinkota, _eauthor |
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245 |
_aInternational marketing / _cMichael Czinkota, and Ilkka Ronkainen |
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250 | _a10th edition | ||
264 |
_aAustralia : _bSout- Western Cengage Learning, _c[2013], _c©2013 |
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300 |
_axxxv, 677 pages : _bsome colour, illustrations, map ; _c28 cm |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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650 | _aExport marketing | ||
650 | _aMarketing | ||
650 | _aPricing | ||
650 | _aGlobalization | ||
650 | _aInternational business enterprises | ||
700 |
_aIlkka Ronkainen, _eauthor |
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942 |
_2lcc _n0 _cH-HX |
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999 |
_c34651 _d34651 |