000 | 00992nam a2200289 i 4500 | ||
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003 | UNISSA | ||
005 | 20231104124139.0 | ||
008 | 231011b |||||||| |||| 00| 0 eng d | ||
020 | _a9781285193908 (paperback) | ||
020 | _a1285193903 (paperback) | ||
040 |
_aUNISSA _beng _cUNISSA _erda |
||
050 |
_aHD9980.5 _bF57 |
||
100 |
_aRaymond P. Fisk, _eauthor |
||
245 |
_aServices marketing : _ban interactive approach / _cRaymond P. Fisk, Stephen J. Grove, Joby John |
||
250 | _a4th edition : International edition | ||
264 |
_aAustralia : _bSouth-Western Cengage Learning, _c[2014] _c©2014 |
||
300 |
_axxiii, 261 pages : _billustrations ; _c26 cm |
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336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
||
500 | _aInclude index | ||
650 |
_aService industries _xMarketing |
||
650 |
_aService industries _xManagement |
||
700 |
_aStephen J. Grove, _eauthor |
||
700 |
_aJoby John _eauthor |
||
942 |
_2lcc _n0 _cH-HX |
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999 |
_c34630 _d34630 |