| 000 | 00959nam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | UNISSA | ||
| 005 | 20231104141110.0 | ||
| 008 | 231009b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781285429786 (hardback) | ||
| 020 | _a1285429788 (hardback) | ||
| 040 |
_aUNISSA _beng _cUNISSA _erda |
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| 050 |
_aHD9980.5 _bH64 |
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| 100 |
_aK. Douglas Hoffman, _eauthor |
||
| 245 |
_aServices marketing : _bconcepts, strategies, & cases / _cK. Douglas Hoffman, John E.G. Bateson, |
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| 250 | _aFifth edition | ||
| 264 |
_aAustralia : _bCengage Learning, _c[2017], _c©2017 |
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| 300 |
_axv, 458 pages : _billustrations ; _c26 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aService industries |x Marketing | ||
| 650 | _aDienstleistung | ||
| 650 | _aMarketing | ||
| 700 |
_aJohn E. G. Bateson, _eauthor |
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| 942 |
_2lcc _n0 _cH-HX |
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| 999 |
_c34578 _d34578 |
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