| 000 | 01537cam a22003017i 4500 | ||
|---|---|---|---|
| 001 | 18838649 | ||
| 003 | UNISSA | ||
| 005 | 20230711085240.0 | ||
| 008 | 151030s2017 mau 001 0 eng | ||
| 010 | _a 2015041651 | ||
| 040 |
_aDLC _beng _cUNISSA _erda _dUNISSA |
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| 050 | 0 | 0 |
_aHF5415.32 _b.S6 2017 |
| 100 | 1 |
_aSolomon, Michael R., _eauthor. |
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| 245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being / _cMike R. Solomon |
| 250 | _a10th Edition. | ||
| 264 | 1 |
_aBoston : _bPearson, |
|
| 300 |
_axxi, 601 pages ; _c29 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aRevised edition of the author's Consumer behavior, 2015. | ||
| 500 | _aIncludes indexes. | ||
| 505 | 0 | _aFoundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index. | |
| 650 | 0 | _aConsumer behavior. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cH-HX _n0 |
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| 999 |
_c33875 _d33875 |
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