| 000 | 01076nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 313009 | ||
| 003 | MOEB | ||
| 005 | 20230606150104.0 | ||
| 008 | 210222t1990 xxu gr 000 0 eng d | ||
| 020 | _a9780201550825 (hardback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHF5415 G47 | ||
| 100 | 1 |
_aGershman, Michael, _eauthor |
|
| 245 | 1 | 0 |
_aGetting it right the second time : _bhow American ingenuity transformed forty-nine marketing failures into some of our most successful products / _cby Michael Gershman |
| 260 |
_aMassachusetts : _bAddison-wesley Publishing Company, _c1990 |
||
| 264 | 1 |
_aMassachusetts : _bAddison-wesley Publishing Company, _c1990 |
|
| 264 | 4 | _c©1990 | |
| 300 |
_axviii, 270 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aBrand name products _zUnited States _xMarketing _xCase studies |
|
| 650 | 0 |
_aConsumer goods _zUnited States _xMarketing _xCase studies |
|
| 997 | _a1060001126 (UNISSA, c.1) ; | ||
| 999 |
_c33735 _d33735 |
||