000 00926nam a2200313 i 4500
001 315123
003 MOEB
005 20230606150047.0
008 210609t1994 enka gr 000 0 eng d
020 _a9780712108560 (paperback)
020 _a0712108564 (paperback)
040 _aUNISSA
_beng
_erda
050 _aHF5823 J44
100 1 _aJefkins, Frank,
_eauhtor
245 1 0 _aAdvertising /
_cFrank Jefkins
250 _aThird edition
260 _aLondon :
_bPitman Publishing,
_c1994
264 1 _aLondon :
_bPitman Publishing,
_c1994
264 4 _c©1994
300 _avii, 374 pages :
_billustrations ;
_c22 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
440 0 _aThe M & E handbook series
490 _aThe M & E handbook series
500 _aIncludes index
650 0 _aAdvertising
997 _a2010001479 (UNISSA, c.1) ; Campus Sinaut
999 _c33507
_d33507