| 000 | 00747nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 217327 | ||
| 003 | MOEB | ||
| 005 | 20230602161551.0 | ||
| 008 | 110317t2008 njua gr 000 0 eng d | ||
| 020 |
_a9780132336222 (pbk.) _cRM _88.00 |
||
| 049 | _aUNISSA. | ||
| 050 |
_aHD69.B7 _bK455 2008 |
||
| 084 |
_aHD69.B7 _bK455 2008 |
||
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, New Jersey : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxi, 692 p. : _bill. col. ; _c25 cm. |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 997 | _a1050019867-68 (UNISSA, c.1-2) | ||
| 999 |
_c3336 _d3336 |
||