| 000 | 01034nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 314599 | ||
| 003 | MOEB | ||
| 005 | 20230606150038.0 | ||
| 008 | 210522t2005 xxu gr 000 0deng d | ||
| 020 | _a1591396190 (hardback) | ||
| 020 | _a9781591396192 (hardback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHF5415.127 K56 | ||
| 100 | 1 |
_aKim, W. Chan, _eauthor |
|
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim |
| 260 |
_aWashington D.C : _bHarvard Business Review Press, _c2005 |
||
| 264 | 1 |
_aWashington D.C : _bHarvard Business Review Press, _c2005 |
|
| 264 | 4 | _ccopyright 2005 | |
| 300 |
_axv, 240 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCommerce _xMarket Segmentation |
|
| 700 | 1 |
_aMauborgne, Renee, _eauthor |
|
| 997 | _a2010000143 (UNISSA, c.1) ; Campus Sinaut | ||
| 999 |
_c33171 _d33171 |
||