| 000 | 00941nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 314257 | ||
| 003 | MOEB | ||
| 005 | 20230606150032.0 | ||
| 008 | 210505t 1992nju gr 000 0 eng d | ||
| 020 | _a0130091502 (paperback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHF5823 A25 | ||
| 100 | 1 |
_aA. Aaker, David, _eauthor |
|
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, Rajeev Batra and John G. Myers |
| 250 | _aFourth edition | ||
| 260 |
_aNew Jersey : _bPrentice Hall International, _c1992 |
||
| 264 | 1 |
_aNew Jersey : _bPrentice Hall International, _c1992 |
|
| 300 |
_axiii, 593 pages : _bno illustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aAccounting _xStandards _zMalaysia |
|
| 700 | 1 |
_aBatra, Rajeev, _eauthor |
|
| 700 | 1 |
_aMyers, John G., _eauthor |
|
| 997 | _a2010000644 (UNISSA, c.1) | ||
| 999 |
_c32921 _d32921 |
||