| 000 | 00769nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 214728 | ||
| 003 | MOEB | ||
| 005 | 20230602161535.0 | ||
| 008 | 110125t2010 nyua gr 000 0 eng d | ||
| 020 |
_a9780071288651 (pbk.) _cEGP288.00 |
||
| 040 | _aUNISSA | ||
| 050 |
_aHF5415.13 _bM369 #c2010 |
||
| 084 |
_aHF5415.13 _bM369 #c2010 |
||
| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aMarketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axxvi, 566 p. : _bcol ill., col. map. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 997 | _a1050028209 (UNISSA, c.1) | ||
| 997 | _a1050026882 (UNISSA, c.2) | ||
| 999 |
_c3084 _d3084 |
||