| 000 | 01048nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 307646 | ||
| 003 | MOEB | ||
| 005 | 20230606141634.0 | ||
| 008 | 200618t1997 xxua gr 000 0 eng d | ||
| 020 | _a9780395790052 (paperback) | ||
| 020 | _a0395790050 (paperback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHF5415 D53 1997 | ||
| 100 | 1 |
_aDibb, Sally, _eauthor |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts strategies / _cSally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell |
| 250 | _aThird European edition | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c1997 |
||
| 264 |
_aBoston : _bHoughton Mifflin, _c1997 |
||
| 264 | _c©1997 | ||
| 300 |
_axxi, 842 pages : _bcolours, illustrations ; _c25 cm |
||
| 336 | _atext #2rdacontent | ||
| 337 | _aunmediated #2rdamedia | ||
| 338 | _avolume #2rdacarrier | ||
| 650 | 1 | 0 | _aMarketing |
| 700 | 1 |
_aSimkin, Lyndon, _eauthor |
|
| 700 | 1 |
_aPride, William M., _eauthor |
|
| 700 | 1 |
_aFerrell, O. C., _eauthor |
|
| 997 | _a1010027214 (UNISSA, c.1) ; Donated by Liza Mariah binti Haji Azahari | ||
| 999 |
_c30692 _d30692 |
||