| 000 | 00952nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 307624 | ||
| 003 | MOEB | ||
| 005 | 20230606141634.0 | ||
| 008 | 200616t1997 xxua gr 000 0 eng d | ||
| 020 | _a9780071152099 (paperback) | ||
| 020 | _a0071152091 (paperback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHF1009.5 C38 1997 | ||
| 100 | 1 | _aCateora, Philip R., author | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R., Cateora, |
| 250 | _aNinth edition | ||
| 260 |
_aChicago : _bIrwin, _c1997 |
||
| 264 | 1 |
_aChicago : _bIrwin, _c1997 |
|
| 264 | 4 | _c©1997 | |
| 300 |
_axxiii, 772 pages : _bcolours, illustrations, map ; _c25 cm |
||
| 336 | _atext #2rdacontent | ||
| 337 | _aunmediated #2rdamedia | ||
| 338 | _avolume #2rdacarrier | ||
| 500 | _aIncludes indexes | ||
| 650 | 1 | 0 | _aExport marketing. |
| 650 | 2 | 0 | _aInternational business enterprises. |
| 997 | _a1010027209 (UNISSA, c.1) ; Donated by Liza Mariah binti Haji Azahari | ||
| 999 |
_c30683 _d30683 |
||