| 000 | 01009nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 214159 | ||
| 003 | MOEB | ||
| 005 | 20230602161501.0 | ||
| 008 | 110115t2006 si a gr 000 0 eng d | ||
| 020 |
_a9810676751 _cRM _69.00 |
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| 049 | _aUNISSA | ||
| 050 |
_aHF5415.2 _bL44 2006 |
||
| 084 |
_aHF5415.2 _bL44 2006 |
||
| 245 | 1 | 0 |
_aMarketing research / _ccomplied by Jonas Lee |
| 260 |
_aSingapore : _bPearson Custom Pub., _c2006 |
||
| 300 |
_aiii, 322 p. : _bill. ; _c28 cm. |
||
| 500 | _aThis book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson | ||
| 500 | _a"This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover. | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aLee, Jonas | |
| 700 | 1 |
_aMalhotra, Naresh K. _tBasic marketing research |
|
| 710 |
_aNgee Ann Polytechnic _bSchool of Business & Accountancy |
||
| 997 | _a1050018453 (UNISSA c.1) | ||
| 999 |
_c3023 _d3023 |
||