| 000 | 01049nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 306268 | ||
| 003 | MOEB | ||
| 005 | 20230606141614.0 | ||
| 008 | 200402t1996 xxk r 000 0 eng d | ||
| 020 | _a9781861523495 (paperback) | ||
| 020 | _a1861523491 (paperback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _a HF5415.13 D53 1996 | ||
| 100 | 1 |
_aDibb, Sally, _eauthor |
|
| 245 | 1 | 4 |
_aThe marketing planning workbook : _beffective marketing for marketing managers / _cSally Dibb, Lydon Simkin and John Bradley |
| 260 |
_aLondon : _bRoutledge, _c1996 |
||
| 264 |
_aLondon : _bRoutledge, _c1996 |
||
| 264 | 4 | _ccopyright 1996 | |
| 300 |
_axxxi, 224 pages : _bno illustrations ; _c23 cm |
||
| 500 | _aincludes tables | ||
| 504 | _aincludes bibliographical references and index | ||
| 650 | 0 |
_aCommerce _xBusiness Marketing _xMarketing management _xGeneral works |
|
| 700 | 1 |
_aSimkin, Lyndon, _eco-author |
|
| 700 | 1 |
_aBradley, John, _eco-author |
|
| 997 | _a1010028562 (UNISSA, c.1) ; UK17.99; Donated by Allahyarham Haji Azahari bin Haji Ahmad | ||
| 999 |
_c29891 _d29891 |
||