| 000 | 00739nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 214004 | ||
| 003 | MOEB | ||
| 005 | 20230602161500.0 | ||
| 008 | 110112t2009 nyua gr 000 0 eng d | ||
| 020 |
_a9780199239429 _cEGP409.00 |
||
| 084 | _aHD62.4 L44 2009 | ||
| 100 | 1 | _aLee, Kiefer | |
| 245 | 1 | 0 |
_aGlobal marketing management : _bchanges, new challenges, and strategies / _cKiefer Lee, Steve Carter |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; New York : _bOxford University Press, _c2009 |
||
| 300 |
_axxvii, 565 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aInternational business enterprises _x Management |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aCarter, S. (Steve) | |
| 997 | _a1050026876 (UNISSA c.1) | ||
| 999 |
_c2975 _d2975 |
||