000 00615nam a2200205 a 4500
001 213953
003 MOEB
005 20230602161459.0
008 110111t2009 xxka gr 000 0 eng d
020 _a9781847874993 (pbk.)
_cEGP215.80
050 _aHF5415
_bB485 #c2009
084 _aHF5415
_bB485 #c2009
100 1 _aBlythe, Jim.
245 1 0 _aKey concepts in marketing /
_cJim Blythe.
260 _aLondon :
_bSAGE Publications Ltd.,
_c2009.
300 _aix, 219 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
997 _a1050025229 (UNISSA, c.1)
999 _c2952
_d2952