000 | 00864nam a2200241 a 4500 | ||
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001 | 213941 | ||
003 | MOEB | ||
005 | 20230602161459.0 | ||
008 | 110111t2010 at a gr 000 0 eng d | ||
020 |
_a9780324788617 (pbk.) _cEGP301.00 |
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050 |
_aHF5415.2 _bZ54 #c2010 |
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084 |
_aHF5415.2 _bZ54 #c2010 |
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100 | 1 | _aZikmund, William G. | |
245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
250 | _a10th ed., Int. ed. | ||
260 |
_aAustralia : _bSouth-Western, Cengage Learning, _cc2010. |
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300 |
_axxii, 714 p. : _bill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
500 | _aIncludes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/exploring). | ||
650 | 0 | _amarketing research. | |
700 | 1 | _aBabin, Barry J. | |
997 | _a1050026912 (UNISSA, c.1) | ||
999 |
_c2945 _d2945 |