| 000 | 00754nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 213939 | ||
| 003 | MOEB | ||
| 005 | 20230602161459.0 | ||
| 008 | 110111t2009 njua gr 000 0 eng d | ||
| 020 |
_a9780470238271 _cEGP171.00 |
||
| 084 | _aHF5415.15 M67 2009 | ||
| 100 | 1 | _aMorgan, Adam | |
| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can complete against brand leaders / _cAdam Morgan |
| 250 | _a2nd ed., [Rev. & expanded] | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c2009 |
||
| 300 |
_axxiv, 336 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 315-319) and index | ||
| 650 | 0 | _aProduct management | |
| 650 | 0 |
_aBrand name products _x Management |
|
| 650 | 0 | _aNew products | |
| 997 | _a1050026904 (UNISSA c.1) | ||
| 999 |
_c2944 _d2944 |
||