| 000 | 00822nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 213856 | ||
| 003 | MOEB | ||
| 005 | 20230602161458.0 | ||
| 008 | 110108t2007 njua gr 000 0 eng d | ||
| 020 |
_a9780471755289 _cEGP210.00 |
||
| 049 | _aUNISSA | ||
| 050 |
_aMedKt HF5415.2 _bM134 #c2007 |
||
| 084 |
_aMedKt HF5415.2 _bM134 #c2007 |
||
| 100 | 1 | _aMcDaniel, Carl. | |
| 245 | 1 | 0 |
_aMarketing research / _cCarl McDaniel, Roger Gates. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2007. |
||
| 300 |
_axxvii, 623 p. : _bill. ; _c26 cm. + _e1 computer optical disc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xResearch. |
|
| 700 | 1 |
_aGates, Roger H., _d 1942- |
|
| 997 | _a1050020744 (UNISSA, bk. c.1) | ||
| 997 | _a1050020745 (UNISSA, cd. c.1) | ||
| 999 |
_c2930 _d2930 |
||