| 000 | 00869nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 213855 | ||
| 003 | MOEB | ||
| 005 | 20230602161458.0 | ||
| 008 | 110108t2006 njua gr 000 0 eng d | ||
| 020 | _a0131971212 (pbk.) | ||
| 050 |
_aMedKt HF5415.2 _bM288 #c2006 |
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| 084 |
_aMedKt HF5415.2 _bM288 #c2006 |
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| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bdecision-making approach / _cNaresh K. Malhotra, Mark Peterson. |
| 250 | _a2nd ed., International ed. | ||
| 260 |
_aUpper Saddler River, New Jersey : _bPearson/Prentice Hall, _c2006. |
||
| 300 |
_ax|, 631 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aPeterson, Mark, _d1956- |
|
| 997 | _a1050026894 (UNISSA, bk. c.1) | ||
| 997 | _a1050026895 (UNISSA, cd. c.1) | ||
| 999 |
_c2929 _d2929 |
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