| 000 | 00822nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 213837 | ||
| 003 | MOEB | ||
| 005 | 20230602161457.0 | ||
| 008 | 110108t2010 nyua gr 000 0 eng d | ||
| 020 |
_a9780070172463 (pbk.) _cEGP192.00 |
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| 050 |
_aHF5415 _bM378 #c2010 |
||
| 084 |
_aHF5415 _bM378 #c2010 |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axxxix, 691 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aCannon, Joseph P. | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 997 | _a1050026913 (UNISSA, c.1) | ||
| 999 |
_c2926 _d2926 |
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