| 000 | 00819nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 213768 | ||
| 003 | MOEB | ||
| 005 | 20230602161457.0 | ||
| 008 | 110104t2010 xxka gr 000 0 eng d | ||
| 020 |
_a9780470319925 (pbk.) _cEGP228.00 |
||
| 050 |
_aHF5415.123 _bD34 #c2010 |
||
| 084 |
_aHF5415.123 _bD34 #c2010 |
||
| 100 | 1 | _aDahlen, Micael. | |
| 245 | 1 | 0 |
_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen, Fredrik Lange, Terry Smith. |
| 260 |
_aChichester, U.K. : _bJohn Wiley & Sons Ltd., _cc2010. |
||
| 300 |
_axxii, 584 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aBranding (Marketing). | ||
| 700 | 1 | _aLange, Fredrik. | |
| 700 | 1 |
_aSmith, Terry. _d1955 |
|
| 997 | _a1050028229 (UNISSA, c.1) | ||
| 999 |
_c2913 _d2913 |
||