| 000 | 00835nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 213496 | ||
| 003 | MOEB | ||
| 005 | 20230602161456.0 | ||
| 008 | 101222t2007 si a gr 000 0 eng d | ||
| 020 |
_a0131676601(pbk.) _cRM _81.95 |
||
| 020 | _a9780131676602 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 050 |
_aHF5823 _bA384 2007 |
||
| 084 |
_aHF5823 _bA384 2007 |
||
| 245 | 1 | 0 |
_aAdvertising : _bprinciples and effective IMC practice / _cWilliam Wells...[et.al]. |
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd., _cc2007. |
||
| 300 |
_axxxiii, 650 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWells, William. _d1926- |
|
| 700 | 1 | _aMoriarty, Sandra. | |
| 700 | 1 | _aBurnett, John. | |
| 700 | _aLwin, May. | ||
| 997 | _a1050019922 (UNISSA, c.1) | ||
| 999 |
_c2889 _d2889 |
||