000 01175nam a2200337 i 4500
001 316487
003 MOEB
005 20230606141531.0
008 210726t2005 xxka gr 000 0 eng d
020 _a9780749443719 (hardback)
020 _a0749443715 (hardback)
040 _aUNISSA
_beng
_erda
050 _aHD69.B7 L56
100 1 _aLindstrom, Martin,
_eauthor
245 1 0 _aBrand sense :
_bhow to build powerful brands through touch, taste, smell, sight & sound /
_cMastin Lindstrom
246 1 0 _aBrand sense :
_bhow to build powerful brands through touch, taste, smell, sight and sound
260 _aLondon :
_bKogan Page,
_c2005
264 1 _aLondon :
_bKogan Page,
_c2005
264 4 _ccopyright 2005
300 _axii, 237 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index
650 0 _aAdvertising
_xBrand name products
650 0 _aAdvertising
_xPsychological aspects
650 0 _aBrand name products
650 0 _aBusiness names
650 0 _aSense and sensation
997 _a2010001924 (UNISSA, c.1) ; BND123.50. Sinaut Campus
999 _c28822
_d28822