000 00835nam a2200241 a 4500
001 213417
003 MOEB
005 20230602161456.0
008 101221t2008 njua gr 000 0 eng d
020 _a97880132308298 (pbk.)
_cRM
_90.00
050 _aHF5823
_bL36 #c2008
084 _aHF5823
_bL36 #c2008
100 1 _aLane, W. Ronald
245 1 0 _aKleppner's advertising procedure /
_cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
250 _a17th ed. (Pearson Int. ed.)
260 _aUpper Saddle River, NJ :
_bPrentice Hall/ Pearson Education International,
_cc2008
300 _axx, 829 p. :
_bill. col. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aKing, Karen Whitehill
700 1 _aRussell, J. Thomas
997 _a1050019923-24 (UNISSA, c.1)
999 _c2880
_d2880