000 | 00835nam a2200241 a 4500 | ||
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001 | 213417 | ||
003 | MOEB | ||
005 | 20230602161456.0 | ||
008 | 101221t2008 njua gr 000 0 eng d | ||
020 |
_a97880132308298 (pbk.) _cRM _90.00 |
||
050 |
_aHF5823 _bL36 #c2008 |
||
084 |
_aHF5823 _bL36 #c2008 |
||
100 | 1 | _aLane, W. Ronald | |
245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
250 | _a17th ed. (Pearson Int. ed.) | ||
260 |
_aUpper Saddle River, NJ : _bPrentice Hall/ Pearson Education International, _cc2008 |
||
300 |
_axx, 829 p. : _bill. col. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aKing, Karen Whitehill | |
700 | 1 | _aRussell, J. Thomas | |
997 | _a1050019923-24 (UNISSA, c.1) | ||
999 |
_c2880 _d2880 |