| 000 | 00801nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 213369 | ||
| 003 | MOEB | ||
| 005 | 20230602161456.0 | ||
| 008 | 101218t2009 at a gr 000 0 eng d | ||
| 020 |
_a9780324599312 (pbk.) _c _51.00 |
||
| 050 |
_aHF5415 _bM33 #c2009 |
||
| 084 |
_aHF5415 _bM33 #c2009 |
||
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 250 | _a10th ed. (International student ed.) | ||
| 260 |
_aAustralia : _bSouth-Western/ Cengage Learning, _c2009 |
||
| 300 |
_axxvii, 708 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 700 | 1 | _aHair, Joseph F. | |
| 997 | _a1050026029-31 (UNISSA, c.1-3) | ||
| 999 |
_c2871 _d2871 |
||