000 01153nam a2200325 i 4500
001 321566
003 MOEB
005 20240607020003.0
008 220908t2020 xx a gr 000 0 eng d
020 _a9780367236021 (paperback)
040 _aUNISSA
_beng
_erda
050 _aHF5415.1265 D54
245 1 0 _aDigital and social media marketing a results-driven approach :
_bDigital and social media marketing : a results-driven approach /
_cedited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
250 _aSecond edition
260 _aAbingdon, Oxon :
_bRoutledge,
_c2020
264 1 _aAbingdon, Oxon :
_bRoutledge,
_c2020
264 4 _c©2020
300 _axxvii, 336 pages :
_billustrations ;
_c23 cm
504 _aIncludes bibliographical references and index
650 0 _aInternet marketing
650 0 _aInternet advertising
650 0 _aElectronic commerce Social media
650 0 _aSocial media
700 1 _aHeinze, Aleksej,
_eedit
700 1 _aFletcher, Gordon,
_eeditor
700 1 _aRashid, Tahir,
_eeditor
700 1 _aCruz, Ana,
_eeditor
997 _a1050067667 (UNISSA, c.1) ; BND65.95
999 _c28581
_d28581
942 0 0 _02