| 000 | 01142nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 320721 | ||
| 003 | MOEB | ||
| 005 | 20230606141513.0 | ||
| 008 | 220811t2020 enka gr 000 0 eng d | ||
| 020 | _a9781138561410 (paperback) | ||
| 040 |
_aUNISSA _beng _drda |
||
| 050 | _aHF5415.13 M37 | ||
| 245 | 1 | 0 |
_aMarketing management : _ba cultural perspective / _cedited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
| 250 | _aSecond edition | ||
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2020 |
||
| 264 |
_aAbingdon, Oxon : _bRoutledge, _c2020 |
||
| 264 | 5 | _c©2020 | |
| 300 |
_axxxi, 528 pages : _billustrations ; _c24 cm |
||
| 336 |
_aText _2rdaContent |
||
| 337 |
_aUnmediated _2rdaMedia |
||
| 338 |
_aVolume _2rdaCarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement _xCross-cultural studies |
|
| 650 | 0 |
_aExport marketing _xCross-cultural studies |
|
| 650 | 0 |
_aMarketing _xCross-cultural studies |
|
| 700 | 1 |
_aVisconti, Luca M., _eeditor |
|
| 700 | 1 |
_aPeñaloza, Lisa, _eeditor |
|
| 700 | 1 |
_aToulouse, Nil, _eeditor |
|
| 997 | _a1050067670 (UNISSA, c.1) ; BND74.85 | ||
| 999 |
_c28322 _d28322 |
||