| 000 | 01039nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 320711 | ||
| 003 | MOEB | ||
| 005 | 20230606141513.0 | ||
| 008 | 220811t2020 enka gr 000 0 eng d | ||
| 020 | _a9780367172589 (paperback) | ||
| 040 |
_aUNISSA _beng _drda |
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| 050 | _aHD69.B7 H44 | ||
| 100 | 1 |
_aHeding, Tilde, _eauthor |
|
| 245 | 1 | 0 |
_aBrand management : _bmastering research, theory and practice / _cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| 250 | _aThird edition | ||
| 260 |
_aLondon ; |a New York : _bRoutledge, _c[2020] |
||
| 264 | 1 |
_aLondon ; |a New York : _bRoutledge, _c[2020] |
|
| 264 | 4 | _c©2020 | |
| 300 |
_axi, 323 pages : _billustrations ; _c24 cm |
||
| 336 |
_aText _2rdaContent |
||
| 337 |
_aUnmediated _2rdaMedia |
||
| 338 |
_aVolume _2rdaCarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aKnudtzen, Charlotte F., _eauthor |
|
| 700 | 1 |
_aBjerre, Mogens, _d1959- , | _eauthor |
|
| 997 | _a1050067666 (UNISSA, c.1) ; BND65.65 | ||
| 999 |
_c28318 _d28318 |
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