| 000 | 00944nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 212850 | ||
| 003 | MOEB | ||
| 005 | 20230602161453.0 | ||
| 008 | 101204t2009 si a gr 000 0 eng d | ||
| 020 |
_a9789810679521 (alk. paper) _cRM 83.95 |
||
| 020 |
_a9810679521 (pbk.) _cRM 83.95 |
||
| 084 |
_aHF5415 _bK613 _c2009 |
||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aPrinciples of marketing : _ba global perspective / _c Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al |
| 250 | _aAsia adaption edition | ||
| 260 |
_aSingapore : _bPearson Education South Asia, _c2009 |
||
| 300 |
_axxvii, 670 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 500 | _aKotler's name appears first on the previous ed. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 650 |
_aMarketing _xManagement |
||
| 700 | 1 |
_aArmstrong, Gary _q(Gary M) |
|
| 700 | 1 | _aSwee, Hoon Ang | |
| 700 | 1 | _aSiew, Meng Long | |
| 999 |
_c2752 _d2752 |
||