| 000 | 01121nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 322310 | ||
| 003 | MOEB | ||
| 005 | 20230606141420.0 | ||
| 008 | 221025t2021 my a gr 000 0aeng d | ||
| 020 | _a99789672912040 (Paperback) | ||
| 040 |
_aUNISSA _beng _erda |
||
| 050 | _aHD69.B7 N66 | ||
| 100 | 0 |
_aNoor Hasmini Abd Ghani, _eauthor |
|
| 245 | 1 | 0 |
_aBrand management : _bconsumer brand relationship (CBR) in strong brand development / _cby Noor Hasmini Abd Ghani and Md. Kashedul Wahab Tuhin |
| 260 |
_aKota Bharu, Kelantan : _bUniversiti Malaysia Kelantan, _c2021 |
||
| 264 | 1 |
_aKota Bharu, Kelantan : _bUniversiti Malaysia Kelantan, _c2021 |
|
| 300 |
_axvi, 147 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aProduct management | |
| 650 | 0 |
_aCustomer relations _xManagement |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 0 |
_aMd. Kashedul Wahab Tuhin, _eauthor |
|
| 997 | _a1050068361 (UNISSA, c.1) ; RM31.20. Universiti Malaysia Kelantan (UKM) | ||
| 999 |
_c27030 _d27030 |
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