000			01132nam a2200349 a 4500
001			212103
003			MOEB
005			20230602161448.0
008			101120t2010 njua gr 000 0 eng d
020			_a9780137058297 (hbk.)
020			_a0137058292 (hbk.)
020			_c _74.80
049			_aUNISSA.
050			_aHF5415.2 _bM35 2010
084			_aHF5415.2 M35 2010
245	1	0	_aMarketing metrics : _bthe definitive guide to measuring marketing performance / _cPaul W. Farris...[et.al].
250			_a2nd ed.
260			_aUpper Saddler River, New Jersey : _bFT Press, _cc2010.
300			_axv, 414 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
650		0	_aMarketing _xMathematical models.
650		0	_aMarketing.
650			_aStatistieken.
700	1		_aFarris, Paul.
700	1		_aBendle, Neil.
700	1		_aPfeifer, Phillip.
700			_aReibstein, David.
997			_a1050026010 (UNISSA, c.1)
997			_a1050026011 (UNISSA, c.2)
999			_c2676 _d2676