| 000 | 01066nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 302776 | ||
| 003 | MOEB | ||
| 005 | 20230606130441.0 | ||
| 008 | 190706t xxka gr 000 0 eng d | ||
| 020 | _a9780273718567 (hardback) | ||
| 040 |
_beng _cUNISSA _erda |
||
| 050 | _aHF5415.13 M37 2009 | ||
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen |
| 260 |
_aEngland : _bPearson Education Limited, _c2009 |
||
| 264 | 1 |
_aEngland : _bPearson Education Limited, _c2009 |
|
| 264 | 4 | _acopyright 2009 | |
| 300 |
_axxxviii, 888 pages. ; _c28 cm |
||
| 336 | _atext #2rdacontent | ||
| 337 | _aunmediated #2rdamedia | ||
| 338 | _avolume #2rdacarrier | ||
| 504 | _aincludes bibliographical raferences and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aKotler, Philip, _eauthor |
|
| 700 | 1 |
_aBrady, Mairead, _eauthor |
|
| 700 | 1 |
_aGoodman, Malcolm, _eauthor |
|
| 700 | 1 |
_aHansen, Torben, _eauthor |
|
| 700 |
_aKeller, Kevin Lane, _eauthor |
||
| 997 | _a1010026215 (UNISSA, c.1) | ||
| 999 |
_c26270 _d26270 |
||