000 | 01095nam a2200301 i 4500 | ||
---|---|---|---|
001 | 302773 | ||
003 | MOEB | ||
005 | 20230606130441.0 | ||
008 | 190706t xxk gr 000 0 eng d | ||
020 | _a0470091169 (paperback) | ||
040 |
_beng _cUNISSA _erda |
||
050 | _aHD9980.5 K37 2006 | ||
100 | 1 |
_aKasper, Hans, _eauthor |
|
245 | 1 | 0 |
_aServices marketing managment : _bA strategic perspective _cHans Kasper, Piet van Helsdingen and Mark Gabbott |
260 |
_aChichester, West Sussex, England : _bJohn Wiley & Sons, Ltd, _c2006 |
||
264 | 1 |
_aChichester, West Sussex, England : _bJohn Wiley & Sons, Ltd, _c2006 |
|
264 | 4 | _acopyright 2006 | |
300 |
_axvii,554 pages ; _c26 cm |
||
336 | _atext #2rdacontent | ||
337 | _aunmediated #2rdamedia | ||
338 | _avolume #rdacarrier | ||
504 | _aincludes bibliographical raferences and index | ||
650 | 0 |
_aService industries _xMarketing _xManagement |
|
650 | 0 |
_aCustomer services _xMarketing _xManagement |
|
700 | 1 |
_aHelsdingen, Piet Van, _eauthor |
|
700 | 1 |
_aGabbott, Mark, _eauthor |
|
997 | _a1010026202 (UNISSA, c.1) | ||
999 |
_c26269 _d26269 |