000 01095nam a2200301 i 4500
001 302773
003 MOEB
005 20230606130441.0
008 190706t xxk gr 000 0 eng d
020 _a0470091169 (paperback)
040 _beng
_cUNISSA
_erda
050 _aHD9980.5 K37 2006
100 1 _aKasper, Hans,
_eauthor
245 1 0 _aServices marketing managment :
_bA strategic perspective
_cHans Kasper, Piet van Helsdingen and Mark Gabbott
260 _aChichester, West Sussex, England :
_bJohn Wiley & Sons, Ltd,
_c2006
264 1 _aChichester, West Sussex, England :
_bJohn Wiley & Sons, Ltd,
_c2006
264 4 _acopyright 2006
300 _axvii,554 pages ;
_c26 cm
336 _atext #2rdacontent
337 _aunmediated #2rdamedia
338 _avolume #rdacarrier
504 _aincludes bibliographical raferences and index
650 0 _aService industries
_xMarketing
_xManagement
650 0 _aCustomer services
_xMarketing
_xManagement
700 1 _aHelsdingen, Piet Van,
_eauthor
700 1 _aGabbott, Mark,
_eauthor
997 _a1010026202 (UNISSA, c.1)
999 _c26269
_d26269