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| 008 | 080817s2005 enka b 001 0 eng | ||
| 010 | _a2005-048453 | ||
| 020 | _a0273694944 (pbk.) | ||
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_aHF5415.2 _bP736 _c2005 |
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| 100 | 1 | _aProctor, Tony | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cTony Proctor. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2005. |
||
| 300 |
_axxiii, 591 p. : _bill., maps ; _c25 cm. |
||
| 350 | _aRM216.40 | ||
| 500 | _aPrevious ed.: 2002 | ||
| 504 | _aIncludes bibliographical references (p. [559]-576) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 949 |
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