000			01687nam a2200301 a 4500
001			277081
003			MOEB
005			20230606115450.0
008			151002t2014 xxua gr 000 0 eng d
020			_a9781118915554 (pbk.)
020			_a1118915550 (pbk.)
020			_c _40.42
049			_aUNISSA.
084			_a HF5415.1255 _b C484 _c 2014
100	1		_aChritton, Susan
245	1	0	_aPersonal branding for dummies / _cby Susan Chritton M.Ed, PCC.
250			_a2nd Edition.
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc, _c[2014]
300			_axiv, 338 pages : _bill. ; _c24 cm.
440		0	_aFor dummies
500			_a"For Dummies, a Wiley Brand."
500			_aIncludes index.
520			_aThis book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
505			_aWhy is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
650		0	_aBranding (Marketing).
650		0	_aPublic relations.
997			_a1050051154 (UNISSA, c.1)
999			_c19347 _d19347