| 000 | 00711nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 271063 | ||
| 003 | MOEB | ||
| 005 | 20230606114130.0 | ||
| 008 | 150418t2007 xxka gr 000 0 eng d | ||
| 020 | _a9781403986276 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 050 | _aHF5415 | ||
| 084 | _aHF5415 B168 2007 | ||
| 100 | 1 |
_aBaker, Michael J. _q Michael John, _d 1935- |
|
| 245 | 1 | 0 |
_aMarketing strategy and management / _cMichael J. Baker |
| 250 | _a4th ed. | ||
| 260 |
_aHoundmills, Basingstoke, Hampshire : _bPalgrave macmillan, _cc2007. |
||
| 300 |
_axxviii, 577 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 997 | _a1050050756-58 (UNISSA, c.1-3) | ||
| 999 |
_c17845 _d17845 |
||