| 000 | 01017nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 270668 | ||
| 003 | MOEB | ||
| 005 | 20230606114127.0 | ||
| 008 | 150413t2014 xxka gr 000 0 eng d | ||
| 020 | _a9781446273739 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 050 | _aHF5415.1263 | ||
| 084 | _aHF5415.1263 B74 2014 | ||
| 100 | 1 |
_aBrennan, Ross, _d1957- |
|
| 245 | 1 | 0 |
_aBusiness-to-business marketing / _cRoss Brennan, Louise Canning and Raymond McDowell |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bSAGE, _cc2014. |
||
| 300 |
_axx, 385 p. : _bill. ; _c23 cm. |
||
| 520 | _aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aIndustrial marketing | |
| 650 | 0 |
_aIndustrial marketing _v Case studies |
|
| 700 | 1 | _aCanning, Louise | |
| 700 | 1 | _aMcDowell, Raymond | |
| 997 |
_a1050051243 (UNISSA, c.1) ; _90.00 |
||
| 999 |
_c17739 _d17739 |
||