| 000 | 00716nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 270209 | ||
| 003 | MOEB | ||
| 005 | 20230606114122.0 | ||
| 008 | 150328t2014 caua gr 000 0 eng d | ||
| 020 | _a9781412997614 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 050 | _aHF5415 | ||
| 084 | _aHF5415 B455697 2014 | ||
| 100 | 1 |
_aBlakeman, Robyn, _d1958- |
|
| 245 | 1 | 0 |
_aNontraditional media in marketing and advertising / _cRobyn Blakeman |
| 260 |
_aLos Angeles : _bSAGE, _cc2014. |
||
| 300 |
_avii, 255 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aAlternative mass media | |
| 997 |
_a1050051337 (UNISSA, c.1) ; _60.00 |
||
| 999 |
_c17575 _d17575 |
||