000			00926nam a2200265 a 4500
001			270158
003			MOEB
005			20230606114121.0
008			150326t2015 xxka gr 000 0 eng d
020			_a9781118756317 (hbk.)
049			_aUNISSA.
050			_aJF1525.M37
084			_aJF1525.M37 T46 2015
100	1		_aTemporal, Paul
245	1	0	_aBranding for the public sector : _bhow to develop successful brands in the sector where image is power / _cDr. Paul Temporal
246			_aBranding for the public sector : _bcreating, building and managing brands people will value
260			_aUnited Kingdom : _bJohn Wiley & Sons Ltd, _cc2015.
300			_aviii, 279 p. : _bill. ; _c23 cm.
500			_aIncludes index.
650		0	_aGovernment marketing
650		0	_aGovernment publicity
650		0	_aPublic relations and politics
650			_aBranding (Marketing)
997			_a1050051196 (UNISSA, c.1) ; _64.80
999			_c17538 _d17538