| 000 | 00606nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | 203746 | ||
| 003 | MOEB | ||
| 005 | 20230602161029.0 | ||
| 008 | 091026t2007 nyua r 000 0 eng d | ||
| 020 | _a0077114159 | ||
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a5th ed | ||
| 260 |
_aLondon ; New York : _bMcGraw-Hill,, _c2007 |
||
| 300 |
_axx, 745 p. : _bill (some col.) ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies |
|
| 999 |
_c1723 _d1723 |
||