| 000 | 00639nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | 203624 | ||
| 003 | MOEB | ||
| 005 | 20230602161025.0 | ||
| 008 | 091021t2009 nyu gr 000 0 eng d | ||
| 020 | _a9780071280761 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2009. |
||
| 300 |
_axvii, 782 p. : ill. (some col.) : _bcol. map ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 999 |
_c1606 _d1606 |
||