| 000 | 00754nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 264185 | ||
| 003 | MOEB | ||
| 005 | 20230606112241.0 | ||
| 008 | 141024t2013 nyuab gr 000 0 eng d | ||
| 020 | _a9780078028922 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415 K47 2013 | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axlvii, 507 p. : _bcol. ill., col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aHartley, Steven William | |
| 700 | 1 | _aRudelius, William | |
| 997 |
_a1050044940-41 (UNISSA, c.1-2) ; B _248.00 |
||
| 999 |
_c15778 _d15778 |
||