| 000 | 00865nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 263826 | ||
| 003 | MOEB | ||
| 005 | 20230606112237.0 | ||
| 008 | 141020t2004 nyua gr 000 0 eng d | ||
| 020 | _a9780071214384 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5823 B387 2004 | ||
| 100 | 1 |
_aBelch, George E. _q(George Edward) |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. (International ed.) | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_av. (various paging) : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 997 | _a1010012225 (UNISSA, c.1) ; waqaf. | ||
| 999 |
_c15647 _d15647 |
||